Is this Snapchat’s first big move toward relevance in the digital content space?
On Monday, the messaging and content discovery app announced the hiring of Peter Hamby, a CNN political correspondent. Hamby, according to TVNewser, will serve in a “leadership position” at Snapchat. He also will contribute to CNN coverage through the 2016 election.
According to a new data released today, the amount of data people in the U.S. and Europe have consumed on Snapchat has skyrocketed since the launch of Discover in late January. (TechCrunch)
Snapchat has launched Discover, a platform that allows big brands and media companies to produce content for Snapchat users. In line with the platform, the content will only be available for a predetermined length of time.
The platform already has its first original series, SnapperHero, with some big YouTube names associated including Freddie Wong and Harley Morenstein.
Exploring New Media 