Why fact-checking is important …

That whole thing about “Lady Doritos”? Yeah, it’s not entirely true …

According to this article in Ad Age, the rumor started because of a reference made in a recent episode of the Freakonomics podcast regarding “snacks specially designed for women.” But PepsiCo CEO Indra Nooyi never specifically said anything about “Lady Doritos.”

 

BuzzSumo’s tips on writing viral headlines

“Nowadays, the content has to be exceptional and helpful, but also you need to get people to read your content and that’s where the headline comes in,” says BuzzSumo Director Steve Rayson in a Newscred post.