Company tries to make photo rank for CEO

Hubspot, the content marketing platform, has begun an experiment to get the photo of Hewlett-Packard CEO Meg Whitman to rank for images of CEOs on Google, after learning there were no images of women (other than Barbie) in the first 100 search results.

The company will publish the results of the experiment “in the next few months,” the post reads.

New Google algorithm focuses on mobile

Google has announced that beginning April 27, the “mobile friendliness” of websites will start factoring in to search engine rankings. Experts seem to think that this will mark a significant shift in where sites rank, although the exact effect remains to be seen. (Digiday)