Facebook to host content?

According to the New York Times, several online publishers — including the Times, BuzzFeed and National Geographic — are in talks with Facebook to have the social network host some of their content.

As it stands now, publishers post to Facebook, but users are required to click links. These links can take time to load – especially on mobile, which is the primary emphasis for these discussions – and cause potential readers to navigate away.

Potential hangups now are with advertising revenue and data collection.